5 Reasons You Need to Listen to 'Toyota Untold'

Toyota’s podcast has rocketed up the charts. You should be on board, too. Here’s why

November 06, 2019


Did you know Toyota has a Podcast? It’s really good, too. And here are five reasons why you should listen to it and tell all your friends about it.
1. You can hear the untold or little-known stories behind what happens at Toyota and Lexus.
Did you know that Toyota has a team that tracks counterfeit parts? Have you ever wondered how Toyota decides which TV shows receive product placement?
Well you can learn about that and more from the Toyota Untold podcast. This show takes listeners behind the scenes at Toyota and gives them an inside look at vehicles, products and programs. You may be thinking: “I work at Toyota, I already go behind the scenes.” And yeah, but Toyota Untold explores things WAY behind the scenes. The podcast helps listeners explore how things get made, learn about some of Toyota’s biggest fans, and listen in as executives, team members, and auto industry insiders reveal funny anecdotes, like how Denny Hamlin became friends with NBA legend Michael Jordan.
2. You can listen while you work/play/cook/eat…
The beauty of a podcast is that you can listen while you’re doing other things. Learn about overlanding while navigating your morning commute. Get the scoop on the latest Toyota and Lexus products while you’re in the gym on leg day. And yes, while multi-tasking isn’t always a good thing, just imagine the money you’ll save by salting your dinner with the tears you shed while listening to Team Toyota Olympic and Paralympic athletes tell their inspiring stories of triumph.
3. It can help you make connections
Toyota is a big company. And sometimes it’s hard to learn about other parts of the company and the people who work there. Toyota Untold gets you front and center with the interesting folks you might want to know. Take Episode 9 for instance. It features Mike Sweers, executive chief engineer for the Tundra, Sequoia, Tacoma and 4Runner vehicle programs at TMNA Research & Development; Kevin Voelkel, the president of TMMTX; and Russ Koble, who was communications manager of Advanced Technologies. Interesting people, doing interesting things, in departments you might find yourself in one day. Toyota Untold can help team members make those connections.
It’s also great if you’re ever stuck in an elevator with one of those people. You’ll instantly have something to talk about instead of awkwardly staring at the wall.
Look at All That Fun! -- Toyota Untold hosts Kelsey Soule (left), executive communications senior analyst, and Tyler Litchenberger, social media manager, share a laugh during the taping of a Season 2 episode. 

4. It’s fun
Listen – not everything has to have a noble reason. Sometimes, you just need to have some laughs. What better way to do it than through some top-notch, work-based infotainment. You’re learning something, but it’s also entertaining. Win-win.
5. All the millennials and zennials are doing it.
Podcasts are the avocado toast of the audio world, except they’re cheaper and have a smaller carbon footprint. Research has shown that 39 percent of podcast listeners are 18-34 and 35 percent of listeners are 35-54. So, if you want to ensure that you’re the cool uncle or aunt at this year’s holiday party, hop on the podcast bandwagon and get listening. Season 1 of Toyota Untold received more than 30,000 downloads and has 4.5 out of 5 stars on Apple Podcasts. Avoid coming down with a bad case of FOMO, and subscribe today on Apple, Spotify, Stitcher or wherever you get your podcasts.
By Sharon Hong

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