Marketing

SEMA Shakedown
November 08, 2017

SEMA Shakedown

We head to Las Vegas to catch up with Denny Hamlin, Daniel Suarez and Rutledge Wood, and run down everything going on at SEMA -- the Specialty Equipment Market Association show.


Sleek at SEMA
November 08, 2017

Sleek at SEMA

Toyota storms SEMA with a lightning-fast C-HR, celebrity builds and a whole lot of attitude. 


Many Happy Returns
November 08, 2017

Many Happy Returns

As the popularity of leasing has increased, so has the supply of late-model, low-mileage used Toyota and Lexus vehicles. How are both brands managing this surge? By promoting the benefits of their pre-owned certified vehicle programs to customers and dealers.


Executive Insider: Ed Laukes
November 02, 2017

Executive Insider: Ed Laukes

We go in-depth with the new Marketing head about advertising, risk taking and NASCAR’s impact


Motorsports Day: Ask a Driver
November 02, 2017

Motorsports Day: Ask a Driver

At Motorsports Day in Plano Thursday, a few Toyota drivers took time to answer questions that came straight from team members. 


The Need for Speed
September 06, 2017

The Need for Speed

Lexus is shifting its brand image, from a maker of cars that are luxurious to those that also deliver a high level of performance. Its all-in commitment to IMSA GTD racing this season helps prove the point.


The Road Ahead
September 13, 2016

The Road Ahead

The Toyota National Dealer Meeting celebrated transformation, from innovative products to online sales processes to groundbreaking R&D.


To Boldly Go
August 25, 2016

To Boldly Go

Toyota got down and dirty when it unveiled the all-new 2017 4Runner TRD Off-Road models, hosting two groups of automotive journalists on expeditions to the FJ Summit in Colorado.


Let’s Join Hands
August 25, 2016

Let’s Join Hands

The Rio Olympics might be over. But Toyota is just getting started when it comes to promoting its brand via the iconic international athletic competition.


Souped-up Sienna
June 14, 2016

Souped-up Sienna

Envision a Sienna and, odds are, the words “performance vehicle” don’t immediately spring to mind. But after an R-tuned Sienna concept claimed the Truck/SUV class crown in the running of the Tire Rack One Lap of America competition, perhaps they should.




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